Advertising is the lifeblood of the corporate world. Every brand spends a lot of moolah and workforce in figuring out the right marketing plus advertising mix to capture the attention of their target audience. The ever changing world has also brought new concepts such as cloud based channel broadcasting and Ad monetization to the fore. One such idea gaining a lot of popularity nowadays is the broadcasting of advertisements based on the geographical location of the viewers or potential customers. For those still sitting on the fence, here is a list of reasons that make it clear why one should work in tandem with a geo targeting advertising network today: –
Localized Content
The best way to reach maximum potential customers through an ad, is to talk in their language, immersed in their cultural motifs. Different countries have their unique lifestyles, likes, dislikes, and every advertiser wants to take advantage of their distinctiveness. But it becomes challenging to create a global ad that can speak to each and every country on earth and viewers across the globe in a distinct way. Here one can take advantage of location targeting advertising platform and insert ads made especially for the local population. Locally relevant businesses can take advantage of this opportunity and reach a larger audience at a much lesser cost. After all, it will cost much more to make one big ad and telecast it all over the world, whether one has customers in multiple markets or not.
Increase Fame and Expertise
By showcasing local ads for businesses that make a tangible difference in the lives of the local customers, brands get a fantastic opportunity to emerge as an expert in their area. Whenever a viewer tunes into an event and sees a relevant ad, not for a brand situated remotely but a local business that he or she connects to, they are likely to remember that and search for more information about it. This also takes the brand a step ahead of the competitors to various.
Improve Conversions
It is thus logical that locally relevant ott video advertising makes a bigger impact on the minds of the customers than presenting them with a bouquet of standard international ads. It is the emotional connect factor of these ads that makes them stick out in the minds of the viewers and leads to sales conversions. They are much more likely to instinctively reach out for these brands when doing their shopping, online, or offline.
Testing and Analysis
Every geo targeting OTT advertising platform ensures an ability to test different ad formats and analyse the reports to keep tweaking the process for the best results. The brands can come up with seasonal ads, and specific promotions valid just for a location or time period. It also becomes easy to figure out the effectiveness of these ads, and since the cost quotient is so reasonable, brands can always switch over to a different campaign if needed.
Stay Ahead of The Curve
Being relevant in today’s world is a challenge and being locally relevant even more so. But with the help ofgeo targeting advertising network, every brand has a golden opportunity to make a splash in the minds of their potential customers, way before their competitors.
