Downloading a mobile application is just like adding an important tool to your belt. When apps are downloaded, they are easily accessed when you want them. But, just because an app is accessible, does not mean an app can be used. With the right strategy & technology, you may increase the mobile engagement solutions over push notifications, messages, personalization, permissions, and much more.
Mobile app engagement & mobile app retention are 2 important metrics that offer genuine insight into the success of the application. Low app engagement & retention is the recipe for failure, whereas high engagement & retention is totally opposite.
- Use Push Notifications
The interaction will be as easy as sending the push notification welcoming the users and offering some useful information since users’ progress through an app. Successful apps make use of this kind of interaction for shaping their customer journey, just by being strategic and thoughtful at how they reach their users.
For instance, offering relevant deals based on the location as well as usage patterns is the most effective tactic to prompt app sessions. Interacting with the users will be the best way you can re-engage your users that have dropped the conversion funnel. The same report supports it by stating an app abandonment after use drops to over 19% from 25% when such kind of interaction gets implemented.
- Focus on the video content
When it is mobile, the video content is user-friendly content that you will ever make. People need to squint & strain their eyes to read over mobile, however, videos are simple to consume. They’re much more engaging. It is not sufficient to add more video content in the future, just consider some important suggestions too.
- Embrace vertical format
The vertical videos will make good use of an actual type of mobile phone. Today, major social media networks have the ‘Stories’ features and where you may upload as well as share pictures & videos in the vertical format for over 24 hours. It is an ideal opportunity to leverage the phenomenon to drive more engagement& conversions.
- Include Updates and Notifications
In each mobile app no matter what category this belongs to, the notifications are very important. This app is forgotten easily and can eventually get uninstalled from this device if the user doesn’t get them with some frequency. But, we aren’t saying you begin sending your notifications every 10 minutes as that can just help you to become the source of spam for your users and will be very risky in the terms of user retention.
One can very easily deactivate and uninstall an application in case they are bothered by notifications. Remember that sending a lot of notifications can be one mistake that you have to avoid when making an application.
- Develop the mobile-first strategy
The mobile-first strategy will be one where you can build the online presence like your website & content over the mobile instead of desktop. Doing this is very important in light of Google announcing it is implementing the mobile-first policy. It means that search engines can crawl& assess the mobile version of the website first & desktop version.
It is quite clear that you have to make sure your mobile website is completely responsive and your website features like navigation, forms, payments, shopping, and more are simple to do on the smaller screens.
- Provide Incentives for the Frequent Use
There’s the common goal of each app is to have plenty of active users and have this installed on most of the devices. But, this goal is tough to achieve, with a lot of applications existing in an App Store & Play Store. It isn’t just difficult in the online markets where the big percentage of apps will be free and have extra premium features, however, there is strong competition in users’ devices too.
Thus, to increase the frequency of the usage of the app by the users, the best way is to offer a reward to log in. It’s e you may deliver great discount coupons in case it is the payment application, or offer some special bonuses and promotional items in case it is the game. Just the kind of application you have made determines the kind of incentive you will give.
