Custom-made labels are important to ensure a product and the information rendered are easily recognizable by customers. Businesses invest in custom label printing for their products to assure that their products stand out from the rest in the marketplace. Experienced and skilled label printing service providers must be hired for top-notch handling of label printing. While considering customized label printing, several design considerations are given importance. The business must adhere to the factors to come up with better label designs.
No one-fit or design template
While designing customized labels for products, there is no rule for one-size fit or design format for all. The business has to incorporate designs based on their requirements and products to attract the attention of the customers. Experts point out that multiple design elements must be considered to make a label more attractive and compelling, in online and physical markets.
The materials used
The first aspect to consider while designing a label for a product is selecting the material. It is the chosen material that renders the tone, scope, and limitations for all other elements required for designing a product label. Choosing a white, opaque material offers complete freedom as it can be designed with any color possible and available. Furthermore, there is freedom with the graphical representation, and texts used for highlighting the text of the product content.
Choosing the right color
The choice of the right color can draw a lot of attention to a product, increasing the possibility of consumers picking it up. When the colors used in the custom label printing are in contrast with the competing labels, it is easier for customers to differentiate between the products on a web page or an in-store retail shelf. It is important to consider the overall package of the product while choosing the color. It is suggested that the colors used on the label must work with the colors used in the packaging and the contents of the product. This makes the product as a whole visually more attractive and compelling.
Appeal through graphic designing
Similar to choosing the right color, attractive graphics can impact the effectiveness of a label positively. When graphics used on a label are visually appealing entice more customers. Furthermore, the presence of well-designed graphics reduces the need to add more text to convey the message about the product. The right graphical representation conveys the brand information and the necessary details of the product. Therefore, the incorporation of the right graphics can result in a more polished, and streamlined label design.
Readable, clear fonts
The fonts chosen for a product label plays a key role in drawing the maximum attention from the consumers. This should be all executed without compromising on the readability aspect of the label prints. It is recommended when selecting a particular font, one must avoid using too common or excessively decorative fonts. The motive of using the font should be clear readability. Furthermore, businesses can also select a customized font that suits the aesthetic value of the business brand.
The size of the product label
Yet another consideration while choosing the design of custom label printing is giving importance to the size of the label used. The size of the label used for products must correspond with the other factors associated with the packaging of the product. For instance, for large round packages, individual smaller labels for the front and rear sides, or a wraparound label can be used. Regardless of the choices made, the most important aspect is to keep the brand information in the front center position so that consumers’ attention can be easily drawn.
The shape of the label
Apart from the color, font of the text, and graphics, businesses must take care of the shape of the labels used. Interestingly shaped customized labels seem to be more compelling and recognizable than the usually shaped labels. To attract the attention of the customers, several businesses utilize color to imitate the impact of a custom-shaped label by printing the shape on a material.
Theme used
Consistent design themes for multiple variations of a product are an essential design factor to consider for custom label printing. Several products have multiple variations and maintaining a consistent theme design is important. This is because customers must be able to identify or recognize that all the variations available belong to the same product line. For example, when an ice cream brand introduces the different flavors in the market, the brand must have consistent design themes to convey to the consumers that it is from the same brand.
Clear contact information
The labels used by the businesses are largely multi-functional. Apart from drawing the attention of consumers, it is an excellent means of putting forward the brand out in the market. The businesses must utilize the advertising space provided by the labels with the inclusion of contact information. Contact details like website, or phone numbers enable the consumers to have a direct interaction whenever desired.
Finishing of product labels
Depending on the preferences and the objective of the business, the finishing of the labels is considered. Some businesses prefer glossy label finishes, while others favor matte finishing. These finishes have their advantages. The glossy labels portray a shiny and reflective finish which adds to the impact of the brand. On the other hand, the matte finish of the product labels offers a more classic, simple, yet attractive appearance.
Methodologies for creating top-notch quality custom labels
The experts incorporate a wide array of methodologies to manufacture customized labels for products. While developing high-quality custom label printing, the five most commonly used processes are:
- Digital printing
- Flexographic printing
- Extended content label production
- Dot matrix, laser, and thermal printing
- Embellishment operations
Conclusion
Product labeling is an important aspect that businesses must give importance to. It is the right custom label printing of products that draws more attention from the consumers. The design considerations of product labels are important so that businesses can utilize the efficient ways of brand recognition of the business.
