Your business is definitely a representation of success. If your business is able to sustain itself and turn a profit, it is a great achievement for you as the founder.
Though some individuals consider this as jealousy and envy. These same individuals may try scamming you. In order to avoid this, you will need to know the most common types of frauds that businesses face. This may include phone fraud.
Since phone fraud is becoming common in business, there is a need for phone call tracking solutions. But most businesses tend to make call tracking mistakes. This is why if you are looking to invest in phone call tracking solutions, you might want to be familiar with the following pitfalls so you can avoid them:
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Not Using the Dynamic Phone Call Tracking
Perhaps you are done setting up your PPC ads on different platforms. And you got shiny calls to action that encourage viewers to give you a call. However, when phone calls start to flood in, you won’t know which platform or advert each phone call has been affected.
That is where dynamic phone call tracking comes in. This is especially important if you want to know how to protect yourself from telephone harassment.
According to experts, dynamic phone call tracking will enable you to track what used to be untrackable before. It achieves this by allowing you to change or track the last four digits of the phone number, depending on the visiting source.
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Ignoring Phone Calls from a Landing Page
Failure to track phone calls from a landing page is similar to click-through rate and forgetting about the rate of conversion.
Yes, customers call businesses directly, but most individuals click through to a landing page before making phone calls.
In case you are serious about driving calls from paid ads, you will need to visit https://www.whocallingyou.com/ so you can track every phone call.
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Not Getting Prepared Well
One common mistake marketers make is not getting prepared well for their phone call tracking solutions.
This may be in various forms, from not having a better understanding of services or products to not having an idea about their specific needs.
So it is best to get prepared beforehand before tracking phone calls. Do your research thoroughly to ascertain that you are familiar with the steps of tracking phone calls.
Being equipped with enough knowledge will as well enable you to personalize your phone call tracking solution to offer your customers better services.
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Over-Focusing on the Call Volume
As far as the customer telephone call is concerned, quality really matters more than quantity. Besides, phone calls, which don’t get converted to sales, can take up the agents’ time, which you should compensate them for.
Although tracking phone call volume is important, determining which advertising efforts deliver more qualified leads is imperative.
In a Nutshell!
Generating leads as well as converting prospects into paying clients are the primary goals of many businesses. But as you fulfill those goals, don’t ignore the customers’ experience. This is why it is necessary to track the phone calls of customers so that you can guarantee them a better experience.
